Avoid excessive promotion: The core of video marketing is to truly reflect product quality and characteristics. If the product quality is mediocre, excessive promotion will only lead to a gap in user expectations, generate negative word-of-mouth, and damage the brand image.
Reasonable site selection and radiation radius: Catering stores should choose areas with high pedestrian flow and in line with the target customer group positioning, ensuring that customers are attracted and retained within a reasonable coverage range. If the location is remote and lacks distinctive features, it is difficult to attract and maintain a stable consumer group.
Cost performance and service experience: In addition to the taste and quality of the product itself, reasonable pricing, additional services, and overall dining experience are all key factors that affect consumer repurchase. Brands need to ensure that they can still win long-term customer favor with solid products and services even after the marketing hype subsides.
To sum up, in the operation of Tiktok platform, catering brands should focus on the setting of interactive projects, the creation of visual aesthetics, the presentation of characteristic services, the capture of hot trends, and the shaping of brand characters, in order to create high interactive and high click rate video content. At the same time, pay attention to product quality, market positioning, and sustained consumer value, avoid marketing risks, and ensure the stable development of the brand in fierce market competition. By following the above strategies and precautions, catering enterprises can be comfortable in the Tiktok era, and achieve effective communication of brand value and successful achievement of business goals.