As the world's leading short video social platform, Tiktok has attracted a large number of users, especially the younger generation, with its strong social attributes, high user stickiness and content innovation.
Age structure: The main force of Tiktok users is concentrated under the age of 24, mainly among the post-95s and post-00s, forming a young market with great vitality and consumption potential.
Geographical distribution: the distribution of platform users presents certain regional characteristics, such as Kwai and Volcano, which have a greater influence among users in the north, watermelon video, which is dominant in the southern market, and Tiktok and Bobo, which are more attractive to young people nationwide.
3. 賬號定位與內容策略
3. Account positioning and content strategy
a. 明確內容方向:根據自身特長(cháng)或市場(chǎng)需求確定內容主題,初期可嘗試多種風(fēng)格,通過(guò)粉絲反饋、曝光量、完播率等關(guān)鍵指標驗證內容可行性,逐步調整至最契合目標受眾的內容方向。
a. Clear content direction: Determine the content theme based on one's own strengths or market demand. Initially, try various styles and verify the feasibility of the content through key indicators such as fan feedback, exposure, and completion rate. Gradually adjust to the content direction that best suits the target audience.
b. 拍攝形式多樣性:靈活運用真人出鏡、圖文展示、錄屏等多種形式,以滿(mǎn)足不同用戶(hù)群體的觀(guān)賞偏好。真人出鏡需注重角色設定、場(chǎng)景布置、劇本撰寫(xiě)與表演;圖文內容要求圖文并茂,設計美觀(guān);錄屏則需確保畫(huà)面清晰、內容連貫。
b. Diversity of shooting forms: Flexibly utilizing various forms such as live action, visual and textual displays, and screen recording to meet the viewing preferences of different user groups. Attention should be paid to character setting, scene arrangement, script writing, and performance when appearing on screen as a real person; The content of graphics and text should be accompanied by both graphics and text, and the design should be aesthetically pleasing; To record a screen, it is necessary to ensure that the image is clear and the content is coherent.