創(chuàng )作者在建立自己的自媒體賬號時(shí)，應該向外部尋求靈感和參考，而不是僅僅依賴(lài)于自己內部的想法。如果創(chuàng )作者只是依賴(lài)自己的內在想法，可能會(huì )面臨心態(tài)崩潰的風(fēng)險。這也就是為什么很多創(chuàng )作者總是會(huì )有感覺(jué)自己發(fā)布的內容很好，卻沒(méi)有很少的數據的原因。那么該如何向外部進(jìn)行賬號的對標呢?以下是對標賬號的一份sop流程：

Creators should seek inspiration and reference from external sources when establishing their own self media accounts, rather than relying solely on their own internal ideas. If creators rely solely on their own inner thoughts, they may face the risk of mental breakdown. That's why many creators always feel that their published content is great, but there isn't much data available. So how to benchmark accounts externally? The following is a SOP process for benchmarking accounts:

1. 觀(guān)察同行賬號的評論區：通過(guò)查看其他同行賬號的評論區，可以了解同類(lèi)目下賬號的受眾群體和受眾人群對內容的反應。這有助于了解自己的目標受眾以及受眾的需求。

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1. Observe the comment section of peer accounts: By viewing the comment sections of other peer accounts, you can understand the audience groups of accounts under the same category and their reactions to the content. This helps to understand one's target audience and their needs.

2.關(guān)注近期更新頻次：觀(guān)察其他賬號的更新頻次可以幫助創(chuàng )作者了解他們在內容發(fā)布方面的策略?？梢詮闹袑W(xué)習并調整自己的發(fā)布計劃。

2. Pay attention to recent update frequency: Observing the update frequency of other accounts can help creators understand their strategies in content publishing. You can learn from it and adjust your release plan accordingly.

3.檢查數據真實(shí)性：通過(guò)對比點(diǎn)贊和評論數量，可以判斷一個(gè)賬號的數據是否真實(shí)可信。這有助于創(chuàng )作者避免被虛假數據誤導。

3. Check data authenticity: By comparing the number of likes and comments, it is possible to determine whether an account's data is authentic and trustworthy. This helps creators avoid being misled by false data.

4.考慮是否可以模仿呈現形式：觀(guān)察其他賬號的內容呈現形式，看是否有可以借鑒或模仿的地方。這可以幫助創(chuàng )作者在創(chuàng )作內容時(shí)有更多的靈感來(lái)源。

4. Consider whether it is possible to imitate the presentation format: Observe the content presentation format of other accounts to see if there are any areas that can be borrowed or imitated. This can help creators have more sources of inspiration when creating content.

5.評估拍攝效率：觀(guān)察其他賬號的拍攝效率，了解他們是如何高效地制作內容的。這可以幫助創(chuàng )作者提高自己的拍攝效率和質(zhì)量。

5. Evaluate shooting efficiency: Observe the shooting efficiency of other accounts and understand how they efficiently produce content. This can help creators improve their shooting efficiency and quality.

6.尋找粉絲量在5萬(wàn)以?xún)鹊馁~號：初期，可以尋找粉絲量在5萬(wàn)以?xún)鹊馁~號作為對標對象。這樣可以避免與過(guò)于強大的競爭對手直接競爭，同時(shí)也可以更容易地找到可借鑒的地方。

6. Look for accounts with less than 50000 followers: Initially, you can look for accounts with less than 50000 followers as a benchmark. This can avoid direct competition with overly strong competitors and also make it easier to find areas for reference.

7.初期準備5-10個(gè)對標賬號即可：在開(kāi)始階段，可以選擇5-10個(gè)對標賬號進(jìn)行觀(guān)察和學(xué)習。這樣可以保證創(chuàng )作者有足夠多的參考資源，同時(shí)又不會(huì )過(guò)于分散注意力。當發(fā)現其他賬號有優(yōu)秀的內容時(shí)，可以將其收藏起來(lái)，以備后續參考和學(xué)習。這樣可以積累更多的靈感和創(chuàng )意?？傊?，通過(guò)對標賬號的觀(guān)察和學(xué)習，創(chuàng )作者可以更好地了解自己的目標受眾、優(yōu)化內容策略，并在創(chuàng )作過(guò)程中獲得更多的靈感和創(chuàng )意。

7. Prepare 5-10 benchmark accounts in the initial stage: In the initial stage, you can choose 5-10 benchmark accounts for observation and learning. This can ensure that creators have sufficient reference resources while not being too distracted. When you discover excellent content on other accounts, you can bookmark them for future reference and learning. This can accumulate more inspiration and creativity. In short, by observing and learning from benchmark accounts, creators can better understand their target audience, optimize content strategies, and gain more inspiration and creativity in the creative process.